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Strategic & Creative Planning
What do you want to accomplish? We’ll sit down with your key people, discuss your objectives, make suggestions where appropriate, and establish goals, methodology and budgets. It’s important that we’re on the same page from the get-go. |
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Web Site Design and Development
We can modernize and update your existing web site or create one from scratch. It will look good. It will be well organized, And it will be a useful tool for your customers and an education for your prospects. |
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Media Planning and Buying
We know the media your customers and prospects go to for information on products like yours. From monthly print magazines to cyberzines to online manufacturers’ directories to key industry blogs – we’ll recommend where you want to be seen and negotiate the best possible rates for your budget. |
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Search Engine Optimization
We’ll make sure your web site is prominent on the search engines. We use everything from customized SEO programs to Google AdWords to publicity and social networks to make sure you show up when and where you should. |
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Advertising
Based on client objectives and budget considerations, we develop individual ads and complete campaigns ranging from fractional-page print ads to full-page, as well as online advertising on targeted web sites, e-newsletters and major search engines, coordinated, where appropriate, with social media including Facebook and Twitter. |
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Literature / Sales Support
Macrovision will make your brochures, data sheets and catalogs sparkle with the image your company wants to project and the information it needs to provide. |
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Public Relations
Nothing gets you more bang for the buck than publicity. In the right places. At the right time. Our press releases go to all the media covering your industry and only to those media. We know who the key editors and reporters are and we know how to treat them. With respect. We give them news they can use and they come back to us for more when they’re putting together a feature report or looking for a contributed article. |
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Graphic Design
Like our account executives and copywriters, our graphic designers understand the industrial and technical sell. Your ads, direct mail, web site and literature will be illustrated with photos and graphics that are attractive and functional – not just window dressing. |
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Direct Marketing
An excellent and cost-effective tool for delivering targeted messages to customers and prospects and garnering new leads. From e-newsletters offered by key media to custom e-mailings to management of your data base and lead reporting. |
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Trade Show and Event Promotion
You spend a lot of money to exhibit at trade shows, and it’s important that your booth graphics look good and convey your identity and capabilities. We also take advantage of the opportunities for PR at trade shows, including press interviews and press kits. |
