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No medium can give you more of a “rifle shot” reach than direct e-mail, provided you have the right list and good creative. We did this eBlast for Endicott Research Group using the attendee list from last year’s SID Conference & Symposium and ERG’s own well-maintained data base. This particular eBlast got an open rate of 25%, and 11.4% of them clicked through to the new CCFL-to-LCD cross-reference guide on ERG’s web site. Good list. Good work. Good results.
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